week 2 deliverables

Terminology Worksheet:
Move Tool: This tool allows you to move a selection or a layer by dragging it w/ your mouse or arrow keys. You must make selection unless you want the whole layer to move.

Zoom Tool: This tool allows you to zoom in and out and view your picture at different levels of projection. by selecting the magnifying glass on the tool bar, you can inrement or directly modify the zoom level from 1 to sevel hundred percent.

Hand Tool: This is for moving your entire image within a window. jsut select the hand tool on the toolbar, click and drag to move the imagine within the viewing window.

Eyedropper Tool: This tool changes your foreground color to whatever color you click on. Holding the [Alt] key will change your background color.

Rectangular Marquee Tool:Use this tool to make selections on your image, in a rectangular shape. This changes the area of your image that is affected by other tools or actions to be within the defined shape.

Elliptical Marquee Tool:  Use this tool to make selections on your image, in a formable elliptical shape. This changes the area of your image that is affected by other tools or actions to be within the defined shape.

Lasso Tool: This tool allows you to draw selections in whatever shape you want.

Magnetic Lasso Tool: Similar to the Lasso Tool, but this automatically "grabs" the edges of a contrasting imagine (i.e., a red ball on a blue background). it searches for the edges of an image that you're hovering over.

Polygonal Lasso Tool: This works like the lasso tool but allows you to select points to create a shape around whatever you're trying to select.

Magic Wand Tool: Use this to select a color range. It will select the block of color, or transparency, based on wherever you click. In the Options Bar at the top, you can change the Tolerance to make your selections more/less precise.

Selection Brush Tool: This tool allows you to make a selection, then "brush" away parts of it as needed to deselect.

Horizontal Type Tool: This allows you to select a point and type text onto the image. It places your type Horizontally.

Vertical Type Tool: This allows you to select a point and type text onto the image. It places your type vertically.

Horizontal Type Mask Tool: This is used to mask the background image into the type horizontally.

Vertical Type Mask Tool: This is used to mask the background image into the type vertically.

Crop Tool: This tool crops your imagine to the space within the selection box. anything outside the box is gone.

Cookie Cutter Tool: works like the marquee tool, except you can change the size of the selection before cropping.

Red Eye Removal Tool: This tool allows you to select the pupil of each eye and click to remove the red eye...it may need to be done more than once to completely remove.

Spot Healing Brush Tool: This tool is used to fix smal spots in a picture, clearing them out by selcting the tool and clicking on the image.

Healing Brush Tool: this tool is used to clean up broad areas in a picture that show scratches or unwanted marks.

Questions:

What did you learn about graphic design and how does graphic design play a role in our daily lives and activities in both print and web? 
Graphic design is used to create the print and web documents, advertisements, and other sources of information that we consume. The design of a document, be it web or print, determines how you gather and respond to the content. The main principles revolve have four aspects: Contrast, Repitition, Alignment, and Proximity (Crap). these tools should be used judiciously to create the correct format and flow to match the content being presented.

What is your understanding of designing for the web vs. designing for print?
Print and web design each have their strengths and weaknesses as methods for presenting content. Web design is cheaper because of the newer technology and it's virtual format (no printing costs, shipping, etc.), more easy to keep current and distribute to a wider audience, and it allows an interactivity that print can not match. Print, on the other hand, is low-tech... you can read it anywhere, carry it with you, and it looks the same to anyone who looks at it, day after day (no need to worry about browser compatibility, server capacity, etc...)

Quiz - page 112:

1) Your corporation has an annual report that must get to every one of it's stockholders.
Print - because when distributing to a wide - but known - audience, that has to be able to recieve it, you can't rely on their access to a computer.

2) You're a graphic artist and you want to relocate from a small town to a big city. You can print up four-color brochures to send to all the ad agencies and studios, or you can put part of your portfolio in the mail, or you can send every agency and studio your web address.
Web - this will allow you to update and add info on the fly while allowing your clients to contact you as well.

3) You're a small software company and every few months you have updates to your software. You need to notify existing customers and find a way to get them the updates.
Web - this allows you a central place to communicate the updates, give them access to download them, and post questions.

4) You have valuable information that your clients pay a lot of money for. But that information changes regularly - sometimes as often as weekly.
Web - similiar situation to the software company, where you need a central place to notify users of changes and grant them access to the updates.

5) You're a teacher/businessperson and you have a great collection of small booklets that are extremely useful for your students/clients. You know the rest of the world would like the information, but publishers complain the booklets are too small and don't want to deal with them. Because your readers' responses have been very strong, you are willing to publish the booklets yourself.
Web - this is a much cheaper and easier way to make the small booklets available to your students/Clients. the date is accessible without the expense of printing, storing, etc.

6) Your sweetheart has decided it is time for the world to recognize the phenominal breadth of your artistic talent. She wants to compile a high-quality collection of your life's work.
Print - this is a one-time publication, probably given as gifts and kept as a keepsake. it's sentimental value leds itself to the book format.